The Importance of Content Marketing in 2021
In this video, I discuss the importance of implementing a strong content marketing initiative within your business to effectively promote your brand to organic audiences. Your brand should be posting content at a minimum of 20x per day across the social platforms that matter, i.e. LinkedIn, TikTok, Instagram, Facebook, YouTube, and audio podcast. The best source to stem your organic content from is longform content also created by your brand. It is best to make at least a 1 hour video podcast every week for your brand. Once you have that pillar content, it is much easier to repurpose portions of that video into short consumable social media content.