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Read more about the article Focus on Brand in your Content Marketing Strategy, Not Sales
A common mistake I see in content marketing strategies is the frequent push for a transaction. It is important to keep marketing and brand separate from sales, especially in organic marketing strategies.

Focus on Brand in your Content Marketing Strategy, Not Sales

Sales should not be the main focus of your content marketing strategy. Sales should be reserved for media buying. Content marketing should revolve around value for the end consumer. I see too many brands pushing for sales in their organic content. Customers should gravitate to your brand because of the value they see in your content.

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The Importance of Content Marketing in 2021

In this video, I discuss the importance of implementing a strong content marketing initiative within your business to effectively promote your brand to organic audiences. Your brand should be posting content at a minimum of 20x per day across the social platforms that matter, i.e. LinkedIn, TikTok, Instagram, Facebook, YouTube, and audio podcast. The best source to stem your organic content from is longform content also created by your brand. It is best to make at least a 1 hour video podcast every week for your brand. Once you have that pillar content, it is much easier to repurpose portions of that video into short consumable social media content.

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