Earn more revenue by creating more organic posts on social media,
It’s time to put your best foot forward and put considerable thought, effort, and resources into creating an effective marketing strategy. The more you put into content marketing, the more you’re going to get in return.
20 posts per day is the bare minimum. 100 posts per day should be the top bound goal for large companies. Every company, every personal brand, should be doing this. By posting more on social media organically, you build an audience that learns to respect your influence in the industry and you will slowly gain the audience’s trust because they will see your level of expertise.
The constant exposure and content history that lives on your social media accounts builds authority in your industry. You have to earn their trust.
There are two things that affect sales revenue from a consumer perspective: interest and trust. With those two in tandem, all they need is an offer to trigger a purchase decision.
How do you build interest? Well, it helps if your audience knows how awesome your product/service is. You have to showcase your product or service. That’s marketing 101.
The best place to present your product or service is on social media because that is where everyone’s attention is in 2021. The platforms you should focus your attention on are: TikTok, YouTube, Instagram, Facebook, Twitter, LinkedIn, Reddit, Spotify, ClubHouse, and a few others.
These platforms allow your brand to present themselves to audiences in the 4 main communication methods: Video, pictures, written word, and audio.
Next, how do you earn trust and authority within your industry?
You have to earn it by truly giving as much value as you can upfront without asking for anything in return. You have to provide your audience with value. Your audience has to understand who you are, what your brand represents, the value-add of your brand, and what pain points your company solves.
Communicate that value in video, pictures, written word, and audio formats.
You must present the value to your audiences in the formats and on the platforms that they prefer to absorb their content through. That is the reason why we post on social media, because that’s where people’s attention is. That’s where they like to receive information. And based on what they see, they make buying decisions.
There are three main methods of providing value to your audience through content marketing: Information, Education and Entertainment.
Information sheds light on a problem and a viable solution. Education shares how that solution solves the problem. And entertainment simply entertains. Each post must provide value in one of those three categories.
So what examples of informative content can your business post?
Informative content starts with empathizing with your potential customer. Refer to that person’s pain points and how your product or service actually solves that problem. Help them visualize what it would be like if those particular pain points went away. Illustrate the relief they would feel if their issue was no longer there.
What examples of educational content can your business post?
The best form of educational content for both product and service industries is live video demonstrations. Go through your process and show that product or service in action. The more in-depth you go, the more your audience is going to witness your company’s level of expertise in the field.
Showing expertise through educational content is a large factor in content marketing. Information attracts attention to your industry and product/service in general, but without revealing your expertise, your product/service appears as just another commodity.
What examples of entertaining content can your business post?
Podcasts, interviews, and reaction videos are all forms of entertainment for your audiences.
Does production quality matter?
To a certain extent, yes, However, a lack of professional quality is not a good enough reason to not create. Any content is better than no content, especially in good content marketing, where you’re trying to put out volume and value. If you can put out value, it doesn’t matter how poor the production quality is. Value is value, and whoever can extract that value out of your content will do so. The higher the quality, the more they’ll be able to extract out of it, however, it’s important to just put that content out there to get the ball rolling.
How many times should you post content every day?
At the very minimum, 20-25 times a day. If you’re really committed to putting your company in the best position to win and care about growing your brand, your company should post 100 times per day to maximize exposure and steamroll your competition.
As you post that content, you will see your organic traffic and revenue grow because you’re scaling consistent video content, proving the value of your brand. Customers will begin gravitating towards your product/service out of interest and earned trust.
I’m going to explain the process that can help even small companies organically post at least 25-100+ times per day.
It all starts with producing “Pillar Content”, longform uninterrupted video that is 15-60 minutes long that contains the 1-3 value-props we discussed earlier: information, education or entertainment. While producing that Pillar Content, you have to relentlessly pound the audience with information, education or entertainment. The richer the content, the more you have to work with in post-production. Every sentence should be focused on providing value.
Then once you have that Pillar Content, extract everything that you discussed in that video into “Micro-content” (pieces of content produced out of Pillar Content).
From a 15-60 minute video, you can produce and extract 30-100 smaller pieces of content and format them to fit the distribution network of social media platforms.
Every quote can be made into a video, image, written post, or audio segment.
Micro-content can be formatted horizontally, vertically, and square-shaped to fit the specific media channel you post to.
Distributing 30-100 pieces of Micro-Content every week from weekly Pillar Content across the the 8-10 social media accounts that actually matter: YouTube, TikTok, LinkedIn, Facebook, Instagram, Twitter, Spotify, Reddit, your own website blog, etc, gives you enough content to post 25-100 times every day over the course of that week.
Videos, Shorts, and Stories
Posts, Documents, Articles, and Stories
Posts and Stories
Posts, Stories, IGTV, and Reels
Posts and Stories
Blogs, Email, etc.
Posting all that Micro-Content across that many social media platforms and their individual channels allow your brand to post anywhere from 25-100 times per day based on producing 30-100+ pieces of content every week from one weekly produced Pillar Content.
You have to make the time or hire someone to handle the execution of a strong content marketing strategy. Build the infrastructure within your company or hire an agency to handle the workload for your business.
Your business cannot afford not to have content marketing. The opportunity cost is too high.
Businesses are waking up and noticing the importance of content marketing and are allocating the appropriate budget to help their brands grow through good content marketing because they are seeing real business results.
Every single business should allocate at least 5% of their yearly revenue into content production and distribution. It’s an investment into the longevity and the growth of your business. Business is like a marathon. You have to think about the longevity of your business and brand. If you’re not making sure that you’re allocating an appropriate budget towards growing and expanding your business, you’re missing out on real business potential.
Increasing outreach and building community allows your brand to interact and build relationships because the people viewing your content are real people.
If you’re not interested in building a relationship between your brand and your audience, then you can’t build trust. Your business looks like a commodity. Don’t let your business become commoditized due to a lack of content marketing.
It’s really important to make sure that you’re building the infrastructure or you’re outsourcing the work to produce and distribute content onto these platforms, to post that much content every day, and to earn trust in the community. Or else somebody else in your industry is going to do it right, and they’re going to outpace you.
Not only does that 5% investment work for your organic content marketing strategy, that content can double as content on the media buying side, which companies should invest another 10% of their revenue on
So putting that 10% behind the 5% and distributing that on paid and organic social media posts is 15% of your total revenue on a strong marketing and advertising strategy that puts your company ahead of your competitors, and puts your business on track to becoming an actual brand. Consumer trust is in brand. Commodities don’t have brand. Smart companies win on brand.
If purchase decisions were based on commodity, customers would just pick the first available product/service that they see.
If you have a brand, customers will gravitate to your company and give revenue to your business.
To win on brand and achieve higher revenue, you have to change the framework of how you visualize your company. As a business owner, if you are in the trenches and all your attention is focused on operations and building a strong company from within, that perspective gets tunnel-visioned on product/service. Quality of product/service isn’t the only factor that drives sales. You have to understand your audiences from their perspectives.
Potential customers/clients may not even know how great of a product/service you provide, because they’ve never seen the value from your brand.
Transparency is going to be key. That is why pointing the camera lens towards your internal operations and producing content just as a media company would is a better framework for producing content to promote your brand.
Start producing content right now. It all starts with creating your first video.
Grab your phone and record 15-60 minutes of yourself providing either information, education, or entertainment.
This is the beginning of your new content marketing strategy and building your brand.