The average customer has to see your product or service at least 7 times before making a purchase decision. If your business is not collecting the necessary contact information from your potential customers to retarget them with content, your customer will forget about you.
It is 100% necessary for your business to request at least one form of contact info from each and every customer (past, present, and future).
Email addresses, cell phone numbers, and Instagram handles are the most valuable contacts to have for your customers. You can run highly effective retargeting campaigns using these to drive meaningful business results for your company.
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