Local retail stores are leaving an unbelievable amount of opportunity on the table by not incorporating an eCommerce website for their business.
With Amazon slowly suffocating retail stores (especially with their recent announcement of Free 1-day Prime shipping), now more than ever, your brick and mortar store needs to adapt to the real world by building an online shopping experience that will drive more sales.
Your website is the place where you should drive social media traffic. It should have a complete checkout feature and be mobile friendly.